The Home Game is an alternative to the run-of-the-mill estate agencies in Sheffield and aims to provide a much higher level of support to buyers and sellers than is offered by their competitors.

Their commitment to communication and customer service puts a dynamic website at the top of their list of priorities. Entering such a competitive market also meant that they needed a strong brand and corporate identity.

Branding

The Home Game needed a brand that was instantly recognisable, that stood out from the crowd, shouted professionalism and was completely unique.
IAM Media worked with The Home Game to create a brand, logo, image and overall corporate identity which they felt would achieve all these things.

Website

The Home Game had ambitious plans for their website. They wanted it to be a central tool for communication between all parties in the buying and selling process. It needed to by dynamic, easy to navigate, facility to upload many pictures and the administration system behind it needed to be easy to use.

IAM Media have succeeded in creating a website that provides The Home Game with a unique communications tool allowing them to market this as a unique selling point (USP) earning a competitive advantage in the market.

Print

As a new estate agency entering the market, The Home Game needed to strongly advertise their services to make an impression on prospective customers.

IAM Media developed bright, eye-catching adverts for placement in local magazines as well as for online advertising spots.

Internet Marketing

IAM Media have put together a unique internet marketing plan for The Home Game to ensure that their website is easy to find online, increase their online presence with potential customers and ultimately increase the amount of people signing their homes for sale with The Home Game.